For the last 15 years we have followed the trends of numerous watch brands and the UK market too. Of some 200+ new watch brands entering the UK, not even a handful has become successful. Which translates into the fact that advertising on its own, is often not the answer and current distribution and/or agency policies have not and are not obviously working.

Many brands, year in – year out, change agent or distributor and this does not reflect well towards the brand integrity. Our motto is Continuity Creates Confidence because we feel it is important to create public confidence should we wish, in return, to have success.

The following are some key aspects that make branding established

• Market share of the territory against the competition
• Product market value (not to be confused with price)
• Marketing strategies (often confused with POS)
• Brand recognition
• Future growth with consideration for profits and production
• Customer loyalty from the consumer and shopkeeper point of view
• Design, marketing, celebrities, ambassadors, communication
• Continuity of design and innovations
• Image to the public – (status symbol, desire, prominence, recognition, value for money, perception of value, quality of service, after sale service, brand loyalty, re-seller value, etc.)

The above key points can, with the right connections, easily be used for effective marketing and advantage against the competition.

As partners, at Swisslink, we will share commitments but we will equally share responsibility and dedication with our counterparts.